It’s clear that online marketing is influencing offline purchasing behaviour more than ever. Have you noticed how many online fashion stores there are? That’s no coincidence. E-commerce will continue to expand in this digital age, so it is essential for high street stores to keep up with this trend by developing and/or enhancing their online presence, because a high percentage of consumers who buy in-store have conducted online research prior to purchase.
When shopping online there are no crowds or queues. Shopping can be 24 hours a day from the comfort of the home. It is no secret that one of the main problems with online shopping is size inconsistency or the fear of dissatisfaction from the product. To overcome this in the future will require a universal sizing chart or measure items based on actual body measurements before customers can completely consider shopping online.
In a world of ever-changing trends, knowing what to wear can be a challenge. We all come in different shapes, fashion is all about dressing your body; how do we make sure we are wearing outfits that will flatter our unique body type? Getting dressed is a whole lot easier when you know what pieces work best for your shape. The key is to know your proportions and use fashion to accentuate your best features; and hide everything else!
First step is to know what type of body you have. There are different categories of classifying the shape of a woman, but the most common are; Apple, Rectangular, Pear, Hourglass and Wedge.
The Apple Shape
If you have this body type then you want to elongate your midsection and create the illusion of a smaller waist. You should also emphasize your legs, draw attention away from your waist and shoulders/arms…
These past few days have been a challenge. It started with something vaguely resembling homesickness (I left my first home at 17 and never looked back). I left my old life behind to be happy, to be at peace, to define myself. Yet I woke up one morning feeling completely lost, with one question nagging at the bottom of my mind, where is home? For two days, I didn’t move, just stayed in my box and did nothing. On day three, I was sick of myself. How did someone who had the guts to give it all up suddenly surrender to an unknown force? So I left my apartment and ventured out to explore my new neighborhood.
When we hear of Paris, we hear about the City of Light and Love. In books and movies, it’s this magical place full of love, music, art, fashion, beauty and all the things…
A few years ago, I took a writing class and one of our exercises required us to raid the fridge and car trunk of one of our characters. It seemed weird at first but that day I pulled some interesting items from my character’s fridge and I think that day I formed a very special bond with her.
Like me, she had plain and artificially flavored yoghurt in her fridge but she almost always chose the flavored yoghurt and the plain ones stayed in there till their expiry date. Random fact, but one I related to on a personal level. She tried to live a healthy life but always fell short. I knew this desire and I was well acquainted with the shame that followed each time she disappointed herself. I understand the excuses she told herself because those were my excuses as well.
In my twenties, I didn’t worry about 30. What was there to worry about really? I was on track. By 24, I landed a job in my dream company, I was living in my dream apartment and for the first time in my life I was making friends effortlessly. I was fabulous and anything that wasn’t so good about me, I had the money to fix it. I was living the dream.
All that changed a few months to 30. I started asking questions and wanting more. My 9-5 job (more like 9 to whenever-the-universe-decided-to-let-me-go-home) became a nightmare, not because it was any less awesome than the first day I started, but because my definition of awesome changed. A great job should not be one that pays you the most money but one that you get the most pleasure out of. I hated my job, resented the beautiful city I…