It’s clear that online marketing is influencing offline purchasing behaviour more than ever. Have you noticed how many online fashion stores there are? That’s no coincidence. E-commerce will continue to expand in this digital age, so it is essential for high street stores to keep up with this trend by developing and/or enhancing their online presence, because a high percentage of consumers who buy in-store have conducted online research prior to purchase.
When shopping online there are no crowds or queues. Shopping can be 24 hours a day from the comfort of the home. It is no secret that one of the main problems with online shopping is size inconsistency or the fear of dissatisfaction from the product. To overcome this in the future will require a universal sizing chart or measure items based on actual body measurements before customers can completely consider shopping online.
So don’t be put off…
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